Startup Strategy · January 15, 2025

Pricing a tiny consumer app — $3 lifetime, $1.99/mo, or free?

The pricing patterns we see working for casual apps, games and journaling tools in 2026.

Co-Founder

Pricing a tiny consumer app — $3 lifetime, $1.99/mo, or free?

A casual app isn't B2B SaaS — the pricing rules are different. We share the four models that work for small consumer apps and how to pick the one that fits your audience.

#Pricing #Indie #Consumer

The Ghani Brief

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Automation

The little automations that keep a tiny app studio sane

Five automations we set up so we can run multiple apps and games without drowning in store reviews, support emails and screenshots.

Product Management

How to scope a fun app or game you can ship in four weeks

A scoping worksheet for casual apps and games — the questions we ask to cut scope down to four weeks.

How we keep a generator app fun on the hundredth tap

Generators are easy to ship and hard to keep fresh. Here's the variety, difficulty and tone work that goes into apps people open every day.

The Ghani Brief

Keep reading

The little automations that keep a tiny app studio sane

How to scope a fun app or game you can ship in four weeks

How we keep a generator app fun on the hundredth tap