Insights Hub
Notes from the studio
Essays, playbooks and resources on shipping software in 2026.
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10 articles
AI · May 12, 2025
How we keep a generator app fun on the hundredth tap
Generators are easy to ship and hard to keep fresh. Here's the variety, difficulty and tone work that goes into apps people open every day.
By Abraham Ghani
UX Design · Apr 2, 2025
Designing small apps and games that feel great in the hand
A casual app or game lives or dies on tap feel. Here's the micro-interaction checklist we use on every project.
By Ozzie Ghani
App Development · Feb 19, 2025
Why we ship most of our apps on Expo and React Native
For small consumer apps and games, Expo gets you from prototype to App Store in two weeks. Here's our setup.
By Abraham Ghani
Automation · Jun 8, 2025
The little automations that keep a tiny app studio sane
Five automations we set up so we can run multiple apps and games without drowning in store reviews, support emails and screenshots.
By Ozzie Ghani
Product Management · Mar 20, 2025
How to scope a fun app or game you can ship in four weeks
A scoping worksheet for casual apps and games — the questions we ask to cut scope down to four weeks.
By Abraham Ghani
Startup Strategy · Jan 15, 2025
Pricing a tiny consumer app — $3 lifetime, $1.99/mo, or free?
The pricing patterns we see working for casual apps, games and journaling tools in 2026.
By Ozzie Ghani
UX Design · May 28, 2025
Tap feel: the micro-details that make a casual app addictive
Gesture feedback, motion curves, haptics — the tiny details that separate a forgettable app from one people open daily.
By Ozzie Ghani
App Development · Jul 8, 2025
Building a quiz app: the architecture behind AZ Quiz
How we structure a topic-to-quiz pipeline, score questions for quality, and keep latency under two seconds per round.
By Abraham Ghani
Product Management · Jun 24, 2025
Designing a casual game loop people open every day
Daily streaks, score chases and one-thumb controls — the loop ingredients that turn a casual game into a daily habit.
By Ozzie Ghani
AI · May 30, 2025
How we score trivia questions for quality (and reject the bad ones)
A trivia app is only as good as its worst question. Here's the four-pass quality filter we run on every generated question.
By Abraham Ghani
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