UX Design · April 2, 2025

Designing small apps and games that feel great in the hand

A casual app or game lives or dies on tap feel. Here's the micro-interaction checklist we use on every project.

Co-Founder

Designing small apps and games that feel great in the hand

Tiny apps and games have nowhere to hide. We walk through the colour, type, motion and haptics decisions that make a 30-second session feel satisfying — and the ones that make people uninstall.

#Design #Mobile #Motion

The Ghani Brief

One short email a month on building modern apps, AI products and startups. No spam.

UX Design

Tap feel: the micro-details that make a casual app addictive

Gesture feedback, motion curves, haptics — the tiny details that separate a forgettable app from one people open daily.

App Development

Why we ship most of our apps on Expo and React Native

For small consumer apps and games, Expo gets you from prototype to App Store in two weeks. Here's our setup.

Product Management

Designing a casual game loop people open every day

Daily streaks, score chases and one-thumb controls — the loop ingredients that turn a casual game into a daily habit.

The Ghani Brief

Keep reading

Tap feel: the micro-details that make a casual app addictive

Why we ship most of our apps on Expo and React Native

Designing a casual game loop people open every day