All insights
Product Management · June 24, 2025
Designing a casual game loop people open every day
Daily streaks, score chases and one-thumb controls — the loop ingredients that turn a casual game into a daily habit.
Ozzie Ghani
Co-Founder
Casual games live or die on the 30-second loop. We break down the streak mechanics, score chases and tactile controls behind Tappy Toast and Tap Arcade — and the four loop archetypes we reach for first when scoping a new game.
The Ghani Brief
One short email a month on building modern apps, AI products and startups. No spam.
