AZ Quiz

Challenge

We wanted a web-first quiz experience that felt as fast and polished as a native app — no installs, no friction, just type a topic and play.

Solution

A topic-to-quiz pipeline with category-aware prompts, a difficulty slider, head-to-head challenges and one-tap sharing to Instagram, TikTok and group chats.

Process

1. 01Two-week prototype to nail the 'topic → quiz' loop
2. 02Public beta with creators for tone and difficulty feedback
3. 03Iterated on share cards and challenge links to drive growth

Outcomes

• Hundreds of thousands of quizzes played
• Average session: 6 quizzes in a row
• High organic sharing through challenge links