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Casual Games · Tappy Toast

Tappy Toast

A one-thumb arcade game where you flip toast for high scores. Built for 30-second bus-stop breaks.

Tappy Toast

Challenge

An indie creator had a fun mechanic in a prototype but no path to App Store launch.

Solution

We polished the core loop, designed a tiny shop, and shipped to both stores in six weeks.

Process

  1. 01Prototype review
  2. 02Six-week build
  3. 03Soft launch with creators on TikTok

Outcomes

  • #14 US Casual Games week 1
  • Avg session: 4 minutes
  • Cost-per-install under $0.18

Results

Metrics that matter

#14

Launch chart

4 min

Avg session

$0.18

CPI

More work

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