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Casual Games · Tappy Toast
Tappy Toast
A one-thumb arcade game where you flip toast for high scores. Built for 30-second bus-stop breaks.
Challenge
An indie creator had a fun mechanic in a prototype but no path to App Store launch.
Solution
We polished the core loop, designed a tiny shop, and shipped to both stores in six weeks.
Process
- 01Prototype review
- 02Six-week build
- 03Soft launch with creators on TikTok
Outcomes
- #14 US Casual Games week 1
- Avg session: 4 minutes
- Cost-per-install under $0.18
Results
Metrics that matter
#14
Launch chart
4 min
Avg session
$0.18
CPI
More work
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