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Wellness · MoodJar
MoodJar
A pocket mood journal — one tap a day, beautiful end-of-month wrap-ups, no social feed.
Challenge
The creator wanted a private, ad-free mood tracker — no community, no scrolling.
Solution
A one-tap daily check-in, a quiet weekly recap, and beautiful month-end wrap cards.
Process
- 01Three concept rounds
- 02Private beta with 50 users
- 03Lifetime-unlock pricing test
Outcomes
- 120k installs
- 9% lifetime-unlock conversion
- Zero ad revenue, fully profitable
Results
Metrics that matter
120K
Installs
9%
Lifetime unlock
5.3
Avg check-ins/week
More work
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